Which metric best indicates whether players are moving through loyalty tiers?

Which metric best indicates whether players are moving through loyalty tiers?

• A. Incremental revenue
• B. Player churn
• C. Tier progression
• D. Marketing costs

Answer: (C)

Tracking advancement within the loyalty program is what this item is getting at. Tier progression directly shows how many players move from one tier to the next over a period, which is exactly the behavior loyalty plans are designed to incentivize. When thresholds or rewards are triggered, players should ascend through levels; monitoring how many and how quickly they do so tells you whether the program is effective at encouraging ongoing engagement. Incremental revenue reflects spending and can be influenced by many factors beyond tier movement. Churn tells you about players leaving but doesn’t reveal whether those who stay are climbing tiers. Marketing costs indicate spend to acquire or retain, not how players are progressing through the tiers. Focusing on tier progression gives a clear signal of the program’s ability to drive advancement, helps identify friction points, and allows meaningful comparisons across periods or cohorts.

Tracking advancement within the loyalty program is what this item is getting at. Tier progression directly shows how many players move from one tier to the next over a period, which is exactly the behavior loyalty plans are designed to incentivize. When thresholds or rewards are triggered, players should ascend through levels; monitoring how many and how quickly they do so tells you whether the program is effective at encouraging ongoing engagement. Incremental revenue reflects spending and can be influenced by many factors beyond tier movement. Churn tells you about players leaving but doesn’t reveal whether those who stay are climbing tiers. Marketing costs indicate spend to acquire or retain, not how players are progressing through the tiers. Focusing on tier progression gives a clear signal of the program’s ability to drive advancement, helps identify friction points, and allows meaningful comparisons across periods or cohorts.